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SOCIAL SCIENCES
Mierau, Christina

Accept No Substitutes!: The History of American Advertising

96 pp. | Lerner | June, 2000 | Library ISBN 0-8225-1742-6 $$22.60
(3) YA This overview, which rapidly covers three hundred years of social history in less than one hundred pages, traces the symbiotic relationship between American culture and advertising. Illustrated with entertaining examples of print ads, the clear text looks at the influence of advertising in everything from joining the military to selling cars and soap--and shows how advertisers can both fill and create public needs. Bib., ind.
Reviewer: Peter D. Sieruta

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