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SOCIAL SCIENCES
Petley, Julian , Petley, Julian

Advertising

64 pp. | Creative/Smart Apple | August, 2003 | Library ISBN 1-58340-255-1 $$28.50
(4) YA Media Wise series. Well-designed pages are unfortunately marred by bland, textbook-like writing that is likely to turn off most readers interested in the topic. Not all terms are defined in the glossary, and those new to the subject may have a hard time deciphering their meaning from the text. The book does provide a good breakdown of the different jobs available in advertising and tips on getting into the field. Addresses, reading list. Glos., ind.
Reviewer: Jeannine M. Chapman

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