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273 pp.
| Simon
| September, 2017
|
TradeISBN 978-1-5344-0118-1$16.99
|
EbookISBN 978-1-5344-0120-4
(4)
4-6
On a run in 1962, twenty-four-year-old Knight revisited a "Crazy Idea" he had in business school: import and sell Japanese running shoes in America. Knight recounts the formation of Blue Ribbon Sports, later the wildly successful company Nike. Budding entrepreneurs may find Knight's story and his "Don't stop" mantra inspirational, but many young readers will be disappointed--and bored--by the memoir's business focus.