TECHNOLOGY
Murray, Laura K.

The Story of Southwest Airlines

(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs), business practices, and controversies are touched on. Each volume includes detailed financial information that may interest future MBA candidates, but these entries in particular won't have wide appeal. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: AT&T, Berkshire Hathaway, Lululemon Athletica, and Southwest Airlines.

RELATED 

Get connected. Join our global community of more than 200,000 librarians and educators.

This coverage is free for all visitors. Your support makes this possible.

We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing.

ALREADY A SUBSCRIBER?